Job Purpose:
Sells automobiles by understanding and demonstrating
characteristics, capabilities, and features; developing and qualifying
buyers; closing sales.
Duties:
* Understands automobiles by studying characteristics,
capabilities, and features; comparing and contrasting competitive
models; inspecting automobiles.
* Develops buyers by maintaining rapport with previous
customers; suggesting trade-ins; meeting prospects at community
activities; greeting drop-ins; responding to inquiries; recommending
sales campaigns and promotions.
* Qualifies buyers by understanding buyer's requirements and
interests; matching requirements and interests to various models;
building rapport.
* Demonstrates automobiles by explaining characteristics,
capabilities, and features; taking drives; explaining warranties and
services.
* Closes sales by overcoming objections; asking for sales;
negotiating price; completing sales or purchase contracts; explaining
provisions; explaining and offering warranties, services, and
financing; collects payment; delivers automobile.
* Provides sales management information by completing reports.
* Updates job knowledge by participating in educational
opportunities; reading professional publications.
* Enhances dealership reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to
add value to job accomplishments.
Skills/Qualifications:
Meeting Sales Goals, Motivation for Sales, Selling to Customer
Needs, Financial Skills, Documentation Skills, Scheduling, Telephone
Skills, Listening, Verbal Communication, Customer Focus, Job Knowledge
Benefits:
Include medical & dental plan, 401K with employer
matching contribution, employee/family discounts
